Full Citation

Title: Household Purchasing Productivity: Concept and Consequences

Citation Type: Journal Article

Publication Year: 2020

ISBN:

ISSN: 0276-1467

DOI: 10.1177/0276146720906539

NSFID:

PMCID:

PMID:

Abstract: To provide a logically coherent explanation for the high correlations found between a nation’s economic affluence and overall subjective wellbeing, this research takes a micro-macro systems approach. We extend the standard micro theoretical model of the household, by separating purchasing from home production. This separation allows analysis of the opportunity costs in trading-off time and money (as in make or buy decisions) for various household processes. By expanding the household model, a formula is derived to empirically test the relationship between aggregate household income and aggregate household purchasing productivity.

Url: http://journals.sagepub.com/doi/10.1177/0276146720906539

User Submitted?: No

Authors: Shaw, Eric H.; Pirog, Stephen F.; Hall, Justin R.

Periodical (Full): Journal of Macromarketing

Issue: 2

Volume: 40

Pages: 156-168

Data Collections: IPUMS Time Use - ATUS

Topics: Housing and Segregation, Other

Countries: