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Title: The Twilight of Landline Interviewing: Survey data quality tends to be at least as good when all interviewing is done with cellphones
Citation Type: Miscellaneous
Publication Year: 2016
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Abstract: Now that over 90% of U.S. adults have cellphones,1 survey researchers are considering whether it is necessary to continue dialing landline numbers in random-digit-dial (RDD) telephone polls. A new Pew Research Center study finds that, for polls already conducting a substantial share of interviews with cellphones, the answer is generally “no” – at least if data quality is the only issue of concern. According to the study, poll results look nearly identical whether based only on those adults reached on cellphones or on a combination of cellphone and landline respondents. Analysis of more than 250 survey questions shows that . . .
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Authors: Kennedy, Courtney; Mcgeeney, Kyley; Keeter, Scott
Publisher: Pew Research Center
Data Collections: IPUMS USA
Topics: Other
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