Full Citation

Title: Η ΧΡΗΣΗ ΤΩΝ ΜΕΣΩΝ ΚΟΙΝΩΝΙΚΗΣ ΔΙΚΤΥΩΣΗΣ ΑΠΟ ΤΟΥΣ ΝΕΟΥΣ ΣΤΟΝ ΤΟΥΡΙΣΜΟ

Citation Type: Dissertation/Thesis

Publication Year: 2016

ISBN:

ISSN:

DOI:

NSFID:

PMCID:

PMID:

Abstract: The Internet and the new technologies have contributed to the redevelopment of the tourism sector and have led to significant changes in the way that tourism information and services are produced, distributed and consumed. Social media are part of the new technologies and have become an integral part of the tourism sector. Especially young people, who are more than anyone familiar with social media, spend lot of time daily on them and rely much on them for information and communication. Plenty of their decisions on tourism issues are taken after research on social media, both for information and for photos, videos, comments, opinions, reviews etc. The purpose of this study is to investigate which social media are most commonly used by young people for their trips, their reasons for use before, during and after the trip as well as their views on influence and trust issues regarding social media networking. The survey was conducted on a sample of 410 young people, aged 18-29 years, from May to July 2016. The results reveal that the majority of young people use social media in all three stages of the trip, for a different reason in each stage. Before the trip the main reason for their use is finding information about activities and attractions, during the trip they are used for communication with friends and relatives, while after the trip uploading photos and videos appears to be the main reason. Finally, young people seem cautious towards online information from the tourism companies and rely more on friends and relatives for travel information.

Url: https://dspace.lib.uom.gr/bitstream/2159/19494/6/KalathaEleniAimiliaMsc2016.pdf

User Submitted?: No

Authors: Εργασία, Διπλωματική

Institution:

Department:

Advisor:

Degree: με εξειδίκευση στη Διοίκηση Επιχειρήσεων Φιλοξενίας

Publisher Location:

Pages: 55

Data Collections: IPUMS CPS

Topics: Other

Countries: