Full Citation

Title: A Two-Sided Market Analysis of Radio Ownership Caps

Citation Type: Miscellaneous

Publication Year: 2009

ISBN:

ISSN:

DOI:

NSFID:

PMCID:

PMID:

Abstract: A relaxation of radio station ownership caps in 1996 induced a wave ofmergers and acquisitions. This paper develops a \two-sided market" em-pirical model of the commercial radio industry to analyze the e ects of thechange in market structure. In the model, both listener and advertiser pref-erences a ect one another via the advertising and programming strategies ofbroadcasters, and audience demographics impact both listener and advertiserdemand. Structural parameter estimates and counter-factual experiments re-veal modest increases in audience welfare and advertising with consolidation.Firms bene t from increased market power by increasing advertising time inless segmented radio markets and, likewise, decreasing advertising in moresegmented markets.

User Submitted?: No

Authors: Mooney, Catherine T.

Publisher: University of Oklahoma

Data Collections: IPUMS USA

Topics: Other

Countries: